CEO’s Agenda

Building a Successful Business

You Don’t Need a Partner Until You Need a Partner

August 22nd, 2008 by Kate Hyland Mercer

Do you need a Business Partner?

3 Basic Questions to ask Before Incorporating

Everyone wants a partner in business. Why? It seems like it could be more fun, easier, and that partners could fill the gap in skills that you don’t have. These are valid reasons. However, in the last 12 years of working with Entrepreneurs, we find most who want partners can’t articulate why. Here are three basic questions to ask yourself, and your potential partners, before spending money on a lawyer to incorporate your business together.

1. Who will Do What?
Companies do not need two people at the top who do the same thing. They don’t need two who are both good at sales, both good at operations, or both good technologists. Companies need all facets of the business covered and each founding member needs to be able pull their ‘weight’ in their area of expertise. Does everyone who is being considered to be a partner have a unique ‘offering’?

Potential partners must be able to articulate what ‘job’ in the partnership they intend on performing, and what values or skills he/she brings to the partnership. Conversely, each potential partner should be able to clearly explain what his ‘partners’ will be doing in the company and how each of those roles is unique.

2. What is the Distribution of Work?
Generally, there are four pillars of business: Marketing, Sales, Operations and Administration. Inside these pillars are four processes that make up the business of the business and include New Product Development, Sales, Delivery, and Customer Service or Post Sales. So, which of the partners will:

  • oversee selling the product?
  • Delivering the service?
  • How much of the total process is sales?
  • Will you have employees? Who will oversee them?
  • To be successful, these duties and percentages must be defined.

    3. Can the Business Hire this expertise?

    a. If the business is predominately one person’s idea, ask yourself, do you really need a partner? Could you hire these skills through contractors, interns and, in the future, loyal employees?

    b. Could you make the business work if you formed this partnership and your partner suddenly leaves you (dies, moves, quits)? Would the company fold without your partner?

    Do you ‘just want’ a partner? Some people love the idea of having a partner, so even though their answers indicate they don’t need one, some just want to be part of a ‘partnership’. This is ok, but must be recognized for what it is. We’ll be talking next about Partner Questions to ensure success if you do partner up!

    If you can answer all these questions, and still feel excited about creating a business partnership, go see a good business attorney. A good attorney will have a many other questions to help you prepare to be successful! If you need a referral, call or email us at info@business-concepts.biz and we can refer you a list of the ones we have used and liked.

    Banishing Time Vampires

    August 11th, 2008 by Kate Hyland Mercer

    Come join us at a Workshop this coming TUESDAY, AUGUST 12, 2008 at 7.30AM - 9.00AM. The Seminar is titled BANISHING TIME VAMPIRES.

    Learn how to manage time effectively on a consistent basis. Since time is a most precious resource, join us and learn how to focus more on what is impotant rather than just doing more.

    This seminar will be lead by Kate Hyland Mercer, Principal of Business Concepts, Inc. Kate has just been named one of the Top 10 Women Executive Coaches by the Boston Women’s Business Journal, a Boston Herald Publication.

    This event will be held at the Malborough Regional Chamber of Commerce Office. Call the Chamber office at 508-485-7746 to put your name on the list, or check out their web site to register www.marlboroughchamber.org !

    Business of the Business

    August 8th, 2008 by Kate Hyland Mercer

    Business Concepts is proud to join the culturally relevant masses and finally have a business blog.

    This blog is going to be very specific around the topics that business owners and CEOs care about. I’ll apologize up front…there won’t be any cute discussions about our dogs or our employees’ kids. No, there is only one point of this blog, just as there is only one point of our business: We are on a mission to empower entrepreneurs to build bold and fulfilling companies and keep more of the money they make. As such, each of our posts or discussion threads will be focused on the things that are top of mind to the CEO and help them gain clients and make money… Hence the name of the blog: The CEO’s Agenda.

    Things that we are going to talk about include: Should I

  • have a partner
  • incorporate
  • help my employees with benefits?
  • How to handle operational issues
  • When to seek outside assistance
  • When to hire that first employee, or the 20th one
  • How to think about branding, positioning, and who your customers really are, and
  • What are the problems your company solves.

    Once in a while we might even venture into the scary sales area, since if it’s not on the top of mind of the CEO, you might need a new CEO! And, of course, what if your business is killing you? How does the CEO or business owner or partner decide what to do then? How does an executive decide to hire a mentor/coach/advisor? How does an entrepreneur ask for help without losing the power of being the leader? All excellent topics and since we’ve been there ourselves, we have a lot of opinions on what works, and what doesn’t.

    Please feel free to share your perspectives often. The small business owner and start up entrepreneurs need good, solid experiential stories from others who have either learned the hard way, or learned from someone else!

  • Business Concepts, Inc. Builds Business Blog

    July 7th, 2008 by Kate Hyland Mercer

    Business Concepts, Inc. is pleased to announce that we are building a blog. It will be a business-only blog which suits us because we are in the business of business.

    Check back at the end of the month!